Journal
Writing on design, web technology, and what the web is becoming.
Why Animation Can Make a Website Worse
Animation is often used to signal quality when the interface has nothing more useful to say. It can slow decisions, obscure hierarchy and turn a website into a sequence the visitor must wait to complete.
A Website Is a Place. A Digital Identity Is a System.
A website is a bounded destination. A digital identity is the set of visual, verbal and behavioural rules that make a company recognisable wherever a customer, employee or machine encounters it.
Why most websites look expensive but feel cheap
Production value and perceived value are different currencies. Most budgets are spent on the first and judged on the second.