Journal
Writing on design, web technology, and what the web is becoming.
Why Animation Can Make a Website Worse
Animation is often used to signal quality when the interface has nothing more useful to say. It can slow decisions, obscure hierarchy and turn a website into a sequence the visitor must wait to complete.
Why Cheap Websites Become Expensive
A cheap website lowers the price of production by moving the hard work into the months after launch. You pay for that decision in slow change, broken ownership, duplicated work, and a platform nobody trusts enough to use.
A Website Is a Place. A Digital Identity Is a System.
A website is a bounded destination. A digital identity is the set of visual, verbal and behavioural rules that make a company recognisable wherever a customer, employee or machine encounters it.
AI Won’t Replace Websites. It Will Change What Websites Are.
AI will not make the website obsolete. It will expose the difference between a website that merely publishes information and one that can provide reliable answers, take action, and adapt to the person in front of it.
Why most websites look expensive but feel cheap
Production value and perceived value are different currencies. Most budgets are spent on the first and judged on the second.